This evening, Sammy Yu, (our new Vice Chairman), was the guest of Tom Ross on the BRMB phone in. Peter Pannu was unable to make the show.

Sammy apparently turned up with a gold Blues pendant around his neck and claimed that he is now a Bwunose!

Sammy came over as a very pleasant affable person. He was asked some very direct questions, none of which he dodged. I will attempt to sum up the key questions and answers for those who missed it.

I will write the article as a questions and answers session. Some of the questions I have joined together as they overlap – but I have usd Sammy’s answers. I haven’t used his answer word for word – but summed up his answers.

Q Will you be bringing back the kids for a quid / improve ticket prices?

We have reduced the prices of the Man City game to £25, as we understand that the fans believe the prices are too high. We do hope that the fans realise it will take a little time to get this right – we will do our best to get things right. We have heard what you as fans have said and we will do it. We are looking to do a kids for a quid and maybe even kids for free. They are the clubs future and would want to get them more involved. We are a family, and we want us all to share that. I’d rather give the 6000 kids free tickets and fill the seats.

Q Will there be money available for players in January?

Yes definitely. We will be meeting with Alex with Carson so we can support Alex. Our first target is to remain in the Premier League. We have already discussed players – and we have already identified a number of quality players – I promise they are. We want to work as a family. This is your club, our club.

Q Who are the other people in the background supporting with finance? Or is it a 1 man operation?

Carson will be main man running things and is the owner, with the rest of us running the club. We will run things in a simple way, with our first target to stay in the Premier League. Then step by step we will look to build up the club.

Q How are you going to bring the old atmosphere back?

A very important thing is to make sure everything is right from top to bottom including bringing in quality players. We must also look at the academies like at Arsenal. We will be honest with the fans, we will be straight. We want the fans to talk to us.

Q Where do you see Blues football 3 to 4 years?

We are trying to make the club better and better each year. We hope to be an established Premier League club by then. With quality home or local players. It is a step by step process. We have to plan and it may well take time – but we are ambitious.

Q Will there be deals /ways for making it easier to buy tickets?

We will do our best to improve things – please let us know if there is anything we can improve. We will true to fulfil all of these kind of things.

Q Will you embrace the Blues Ladies side?

Why not, they are part of us – part of the city. These are the sorts of ideas we need to know about from our family.

Q Will you be investing in the stadium?

We hope to eventually to build a new stadium as the existing stadium is restricted by the local residents etc. We hope to get more supporters at cheaper prices. We will try our best to provide a stadium by 2018 for the possible World Cup in the UK. However if we need to we WILL invest in St Andrews.

Q Will the board have any input into players and tactics?

You can relax on this. We are looking to work together and yes we will give our opinion, but we like Alex. Despite my English Chinese and his Scottish – we talk well!

Q How are the board looking to entice the stay away fans?

We already have something in mind and in the next few days we should be able to say something on this. We need them to come back and entice them to be with us. They are part of the family.

Q How wealthy are the backers and Carson Yeung?

You will know more about this on Thursday, but I can tell you there is no worries.

Q How are you going to get us to play more attacking football?

We have to survive first, but we hope we will aiming towards us playing better.

Q Are you going to get the 1 million back from Karren?

(Laughs), we will look at this. But we hope that people now not look backwards to the past, but look forwards with us.

Q What role is Steve McManaman going to play?

He will be involved with International development, as an ambassador. We are looking to grow the Blues as a global brand. This will include possible friendlies there or Chinese teams coming here.

Q How secure will the club be?

We will make sure that the club will stay secure. This so everyone in the city can enjoy it.

Q Will there be lots of Chinese players?

We will be looking to bring talent in, from Hong Kong, China or wherever - however local talent will be more important to us. But we will look to do some exchanges between countries to help them develop. But we won’t be looking exclusively in the far east.

Q Why did you buy the Blues and not Newcastle?

I have been asked this many times. It was destiny. In the 1981 when I was in the UK on the way to a coaching course, I flew into Heathrow and got on a coach to Birmingham New Street. I spent some time in the city. Two and a half years ago came over for the FA semi-final. That Christmas we came to the Blues Forest game and we thought yes why not? We know the city – the fans have a passion. Let’s do it. We haven’t come here for business or for money – we took over to make the club successful.

Q What are you going to do regarding existing season ticket holders that have paid high prices?

We care about everyone. We will be looking at that, but we have to do something to make things fair. We will definitely be doing something. There will be something there for you.

Q How often will you and the others be at the ground?

Carson will be here Thursday to start planning for the future. We will be there for most of them. (A 6,000 mile trip for Carson!)

Q Have you learnt Keep Right On to the End of the Road yet?

No. Tom will have to teach me that!

Sammy was prepared to answer all the questions face on, and I have to say after listening to the phone in – I am quite excited.

Your comments would be appreciated.

Kev